Off-Market vs. On-Market: Which Strategy Delivers Higher Returns?
In today's shifting multifamily landscape, many owners want to sell — but not go public. So is there really a difference between selling off-market vs on-market?
Read articleTrusted by owners. Backed by data. Specialized in multifamily across Chicago, the suburbs, and the broader Midwest.
Joey Batliner and Anthony Munoz founded AJ Commercial Group after meeting at one of Chicagoland's largest brokerages. They saw what owners were tired of: generic listings, boilerplate marketing, and brokers who treated multifamily like residential.
So they built the firm they wished existed. Owner-first. Data-driven. Specialized in multifamily across the neighborhoods they actually live and work in. Every deal gets a real strategy — and personal attention from one of the partners.
Meet the full teamWe specialize in advising multifamily owners through every kind of disposition — on-market, off-market, and everything in between. Strategic, fast-moving, and built for maximum upside. Here's how we work.
Some assets are best sold quietly to our network of vetted buyers. Others win bigger with a sharp, well-positioned listing campaign. We tailor the route to your building — and on either path, we move fast and protect your tenants.
A live comparative market analysis using current cap rates, recent comps, and active buyer demand — not a 30-second algorithm pulled from public data.
Preserve equity. Defer capital gains. We help you map the sequence — disposition, identification, replacement — before the clock starts running on day one.
Whether off-market or a tightly run listing, we keep your tenants undisturbed and the process tight from first conversation to close — no unnecessary noise, no dragged-out timelines.
We live and work in the markets we sell in. We know the block, the comps, and the buyers — because we're already there.
Every owner gets a dedicated broker from day one. Same point of contact, every step, every conversation — no hand-offs.
Real photography. Targeted buyer lists. A process built for 2026 — not the old broker playbook from 2010.
We earn the next deal through the last one. Most of our business comes from repeat owners and referrals.
In today's shifting multifamily landscape, many owners want to sell — but not go public. So is there really a difference between selling off-market vs on-market?
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Read articleWe're not a remote brokerage clicking through deals from somewhere else. We work in Chicago, we close in Chicago, and we build relationships you can call about ten years from now.
Get a no-obligation valuation in 48 hours. No tenants disturbed. No public listing. Just a real conversation about what your building is worth — and what the market will pay for it right now.